The SMUG Christmas SHOP
2014 Submissions now OPEN!


If you'd like to submit work to The SMUG Christmas SHOP here's how.

Please submit your product(s) to info@ifeelsmug.com stating the category and suggested wholesale and retail prices by August 31st 2014.

Please feel free to submit different products within a collection to different categories.

We’re looking forward to seeing what you come up with!
 
Elle Decoration
June 2014


Nature's Bounty

1. 'Mr Right' carafe by Lenneke Wispelway, £139, Smug London (ifeelsmug.com).

2. 'Bottom Lines' light-blue plate by Lenneke Wispelwey, £42, Smug London (ifeelsmug.com).

3. 'Midilicious Bowl' by Lenneke Wispelwey, £31, Smug London (ifeelsmug.com).
 
Homes & Gardens
May 2014


HOT TROPICS
Playful pieces with a sense of the exotic

1. Screen-printed fun for the kitchen. Guinea Pig and Pineapple tea towel, 70x50 cm, £13.75, Thornback & Peel at Smug, 020 7354 0253, ifeelsmug.com
 
Frankie Issue 59
April 2014


PIGS 'N' PINES
What you see here is a collaboration between the owner of London's SMUG shop - Lizzie Evans - and printed homewares aficionados Thornback & Peel. It's a tea towel. With guinea pigs and pineapples. And we have five of them - worth about 25 dollar each - to give away. Are you a bit excited? To win, email your details to giveawaya@frankie.com.au with Guinea Pig in the header and we'll see what we can do. Or you can pop past ifeelsmug.com to see more cool stuff.
 
House & Garden
May 2014


TURKISH DELIGHTS
Diana Henry creates a fresh, modern menu inspired by the flavours of Turkey

Porcelain plates, by Scholten & Baijings, £61 each, and tumbler, £45; all at Smug. 020 7354 0253; www.ifeelsmug.com
 
The Angel Resident
March 2014

My Angel
Five this year, SMUG is a very popular destination along Camden Passage and is the brainchild of Lizzie Evans. An Islington resident her whole life, she remembers shopping in Camden Passage as a child and always harboured ambitions of opening a shop there. Here she tells mark Kebble about her many local loves and what's to come at SMUG. 

This spring at SMUG...  we’re now running workshops upstairs at SMUG every Sunday. Designers, tutors and friends of SMUG are running classes on book binding, screen printing, origami, millinery, flower arranging and more. It’s a great way to learn a new skill.

I have been based in Camden Passage for... coming up to 5 years. SMUG will be 5 in June. My plan has always been to launch my own collection of homeware for SMUG’s 5th year so I’d better get on with that!

The history of Camden Passage... makes it special and the antiques markets bring the history back to life. Also the people. I have found it to be a lovely and welcoming area - shopkeepers, stallholders and locals alike. I enjoy being part of something a bit more independent that the chains of Upper Street.

I am an Islington girl... through and through. I’ve lived in Islington my whole life, went to school here, go to church here, my family’s here, it’s my home. I know it and live it and it’s always best to work with/in what you know.

I like a walk and a shop... along Stoke Newington Church Street. Nook for gifts, Hub for womenswear, random alleyways and garages for vintage furniture. This mix of my favourite things, combined with meat from Meat, fresh bread from Spence and a bunch of flowers from one of the many florists make a perfect Sunday.

My favorite restaurant is... Ottolenghi every day of the week. Sometimes literally. If I’m just popping in for a sweet treat I don’t even need to order, they know what I’m after.

If I am out for an evening of culture... the Screen on the Green for an 80s classic or maybe the Union Chapel for a gig. There’s now a Gallery downstairs at The Place ran by my father so soirees there are always a nice evening. My husband and I probably now spend most of time entertaining in our newly decorated art deco flat next to Clissold Park.


13 Camden Passage N1 8EA; 020 7354 0253; ifeelsmug.com
 
Kitchens, Bedrooms and Bathrooms
March 2014

Sunny Side Up

Yellow geometric merino wool blanket, £96 from SMUG. 


Yellow wooden owl in oak by Matt Pugh, £28 from SMUG.


13 Camden Passage N1 8EA; 020 7354 0253; ifeelsmug.com
 
Living Etc
February 2014

Lemon Zest

Pineapple linen tea towel in Mustard, £13.75, Thorback & Peel for SMUG

13 Camden Passage N1 8EA; 020 7354 0253; ifeelsmug.com
 
House Beautiful
February 2014

Desktop Essentials

23. Steel scissors with leather case, £13.75, SMUG. 

24. Manual desk stapler, £9.50. SMUG

13 Camden Passage N1 8EA; 020 7354 0253; ifeelsmug.com
 
The Angel Resident
February 2014

EDITOR'S PICK OF THE MONTH
Angel's Finest Buys

We love this coloured porcelain range from Scholten & Baijings, which looks great in our kitchen, and SMUG is the only shop in London stocking it. Prices range from £33-£320.


13 Camden Passage N1 8EA; 020 7354 0253; ifeelsmug.com
 
The Angel Resident
December 2013

EDITOR'S PICK OF THE MONTH
Angel's Festive Buys

We adore this Guinea Pig & Pineapple Napkin Box Set, £40, hand screened by Thornbakc & Peel exclusively for SMUG. You are always guaranteed to find a unique gift here.

13 Camden Passage N1 8EA; 020 7354 0253; ifeelsmug.com
 
Time Out
December 2013

Buys in the hood

 

The West End has its charms, but for a more peaceful way to wrap up Christmas, go to local. Five indie boutique owners walk us down London’s best independent shopping streets

 

Isington local Lizzie Evans – owner of lifestyle store Smug – explains why Camden Passage in Angel is the perfect north London Christmas shopping destination

 

‘I’m a local Islington girl and have always loved Camden Passage… 

I remember spending my pocket money in the antiques market here when I was young. It still seems the perfect place to avoid Upper Street’s chains.’

 

‘Camden passage is great at Christmas… 

because it offers the original savvy shopper everything they could wish for. There are design shops  like Hexagon and Odyssey where you can pick up something well made, useful and beautiful, and there’s Paul A Young’s gorgeous chocolate shop, and cheese store Pistachio & Pickle. There is also to-die-for vintage clothing at Fat Faced Cat and Annie’s.’

 

‘When I need a pick-me-up… 

I go to CoffeeWorks at the top of Camden Passage. It has the best coffee and rather fabulous brownies.’

 

‘My shop s especially festive this year… 

there’s a Smug Christmas shop on the second floor which is full of work by new designers – all under £20. There are geometric paper tree decorations, hand-screened hankies, handmade stationary and coasters with drawings of dogs on them!’

 

‘People don’t always know its there… 

but Present & Correct is a hidden gem. It’s a lovely boutique on Arlington Way (around he corner from my shop) which sells beautiful stationary, both old and new.’

 

‘To pick up cheap gifts… 

Come to Camden passage on market days (that’s Wednesday, Saturday and Sunday), when antiques dealers line the streets and sell lovely old brooches, letterpress stamps, kitchen linens, ceramic ornaments, tins, and lots, lots more.’

 

‘And when you’ve really had enough retail… the nearby St Mary’s Church on Upper Street is open every day for a little sit-down, some reflection and a moments peace amid all the Christmas chaos.’



 
Observer Food Monthly
December 2013

www.theguardian.com

Christmas Gift Guide - Gifts Under £50

Pub crawl tea towels
Dry your dishes on The Ten Bells or The Royal Oak
ifeelsmug.com, £12.50
 
Absolutely Magazine
July 2013

Fancy a cuppa?

We heart this cute little 'Hampstead Heath' cup and saucer set from Ali Miller. It's made of fine bone china  with 24-carat gold detailing. Pinkies up... £27.50. Available at ifeelsmug.com

13 Camden Passage N1 8EA; 020 7354 0253; ifeelsmug.com
 
LOCATE
Spring 2013

SMUG can be found in the interior design & style pages of estate agent Felicity J Lord's new issue of Locate magazine.


SHOP WATCH - Feeling Smug

Smug is a vision of homeware loveliness, the perfect fix for anyone in search of well-designed products to enhance their décor. No surprise proprietor Lizzie Evans is also a graphic and interior designer, offering the Smug brand as an appealing mix of the bold and gently eccentric, from vintage furniture to natty stationery, with each room in the home lovingly catered for. Lizzie champions British designers and maintains a regular rotation of craft and print works, all housed within her perfectly located Camden Passage store.


Smug, 13 Camden Passage N1 020 7354 0253 ifeelsmug.com

 
COMPANY
December 2012

Just a quick note to say that COMPANY seem to have slightly gotten the wrong end of the stick and think we're a pop up shop closing at the end of January. I wanted to clarify that we're definitely permanent but are very grateful for their kind words.

feeling smug?
Whether you're seeking out Christmas gifts or just treating yourself, the oh-so-cute & quirky SMUG (www.ifeelsmug.com) is our store of choice. Opening in north London (and online) this month, til the end of Jan, this brainchild of interior and graphic designers Lizzie Evans is a den of amazing finds - from bizarre prints, retro watches, adorable toys to quaint teacups and even a hairy guinea pig. Leave thoroughly pleased with your plethora of new purchases.

 


 
The Angel Resident
December 2012

Stylish Home Buys

Smug Makassar and Peach Candle, £8.50
13 Camden Passage, n1 8EA; 020 7354 0253; ifeelsmug.com

Smug Random Wool Blankets, £28 each
13 Camden Passage, n1 8EA; 020 7354 0253; ifeelsmug.com

 


 
The Financial Times Weekend Magazine
November 2012

The line-up: Art for children

A-Z print by Charlotte Trounce at Smug

Smug’s tiny boutique in Islington’s Camden Passage has an eye for the knowingly and humorously bourgeois, as you would expect from its name. It has some witty prints suitable for a child’s bedroom, including this limited edition, by illustrator Charlotte Trounce, of old-school gymnasts contorted into the alphabet, £25.

www.ifeelsmug.com; charlottetrounce.tumblr.com

 


 
The Angel Resident
October 2012

Stylish Home Buys

Smug Jeeves Cup and Saucer by Ali Miller, £27.50
13 Camden Passage, n1 8EA; 020 7354 0253; ifeelsmug.com

 


 
Good Homes Magazine
September 2012

Sarah's Style File

HOT SHOPPING: 
‘I have three favourite shops. Bookseller Crow on the Hill in Crystal Palace has a great choice of books. Doopodoopo in Forest Hill has a variety of art and design wares. Last but not least, Smug in Islington sells an eclectic range of homewares and accessories – the blanket on the bed is from there.’ Smug, 13 Camden Passage, Islington London N1 8EA, 020 7354 0253, ifeelsmug.com.

 


 
Homes & Gardens
July 2012


SHOP TALK
Born and bred in London’s Islington, graphic and interior designer Lizzie Evans chose the buzzy area as the natural location for her dream shop, Smug. Combining original shop fittings and modern design elements, the store is filled with vintage kitchenware, handmade toys, ceramics, and stationery. To celebrate Smug’s third birthday this month, Thornback & Peel has created an exclusive range of kitchen textiles with a guinea pig motif. Lizzie has also collaborated with other designers and is always on the lookout for emerging talent. 


 
Frankie Newsletter
June 2012


Lizzie Evans runs a shop in the UK called Smug. We did a little feature on her and Smug in the SPACES book back in 2012, and today she brings us some exciting news: Lizzie now ships to Australia, and we couldn't be happier! With stationery, toys, home-related treats and clothing, Smug is a little slice of England, delivered straight to your doorstep.
 
Angel Magazine
February 2012

Feeling Smug – Catherine McCabe falls in love with a Camden Passage favourite 

Enter the Smug emporium on Camden Passage and you will find a world that makes Steptoe’s house look as plain as a doctor’s waiting room. A place where startled wooden owls peer down from the roof, and stuffed chickens pop out of a tarnished antique drawers. Islingtonite and SMUG founder Lizzie Evans was born to run this design hub. An eclectic mix of glassware, kitchen fodder, 50s furniture and handmade toys, it’s the perfect place for the ‘thinking couple’s’ Valentine’s shopping. It’s a department store, without the departments (or the soulless consumerism).

As I wind up the three floors to Lizzie’s office, each level demands my attention. At first glance, the basement could be the haven of a Stepford wife, but the sly ‘blahblahblah’ scrawled on the cushions tells another story. The second floor is Bedknobs and Broomsticks with style. Between the primary coloured spatulas sit toys made from Christmas jumpers. The third invites us to peruse the print work of London’s greatest young designers. It is known as ‘the pop up print shop’, designed like a 60s record store to let shoppers flick through affordable art at their leisure. The shop displays works from the Lodeveans’ Collection, an enterprise run by Lizzie’s Father and brother.

Concept boutique?

Sitting at her oversized wooden desk, surrounded by trinkets, Lizzie looks as though she’s jumped through the pages of a Puffin book. It’s quite fitting, then, that it was children’s story Mrs. Wobble the Waitress that led her to a life of interior design. "I remember the character wobbling and getting the sack, then her children and her husband saying, ‘well lets turn your house into a restaurant’. When they did it all up, I was very excited about it, even when I was six-years-old. I wanted to do up spaces and turn them into something different,” she says. "I found that I wasn’t as good at drawing as I wanted to be. So I ended up making things – lots of sewing and crafting things out of wood.”

Growing up in Canonbury, Lizzie was just a stroll away from Camden Passage, and as even as a teenager she spent fistfuls of pocket money on unusual furniture and design pieces.  As she explains, renting a shop on the famed throughway happened almost by accident: "I was brought in to design the building and ended up renting three floors!”

Having lived her whole life in the Islington area, Lizzie is a seasoned expert on the local boutiques. "I have always loved Twentytwentyone (in Angel), and Peanut Vendor, which is a home wares store on Newington Green. We’re also friends with the vintage clothes shop Fat Faced Cat (Camden Passage). Its nice growing up here, it’s like a little village.”

At just 27, she has already carved out a multifaceted career, hopping from interior architecture to graphic designer to specialist retailer. But as owner of SMUG, she has become a new breed of philanthropist, cheerleading talented young designers like Matthew Pugh and Donna Wilson, by providing an accessible outlet for London creatives. "I try not to pick too many of one thing,” she says. "I like to pick and choose. I try to get designers that aren’t at all established yet, but a lot aren’t at the stage where they can sell wholesale. We feel quite strongly that we don’t ever want customers to pay more to get (their products) from SMUG.”

As a store, SMUG is nearly impossible to pigeonhole. Decorated with retro toys and furniture that spans decades, it’s something of an unpretentious misfit. "We’ve been called a ‘concept boutique’,” says Lizzie, "but all that really is, is a department store, and we’re quite small.” SMUG is maybe a muddle of modern, vintage and childlike quirk, but its far removed from the bric a brac gift shops that crowd the West End. Every corner of the building is carefully considered, right down the rusty manhole covers on the shop floor. So what inspires her style? "I do like animals, and all of the woodland-like, hiking and winter inspired stuff. And I’ve always liked owls, so there are lots and lots of owls! Things that are classic, but with a twist.” Lizzie put 50s chic into a blender with animal kitsch and contemporary art, throws the mixture on the walls and watches it mould into a cosy dough. Or, as she describes it, "I just never like to have a row of the same thing!”

This February, SMUG will be trumping the usual Valentine’s ‘lingerie’ with a range cosy, eco-sleepwear. And for the domesticated lovebirds, there will be a series of ‘his and hers’ guinea pig tea towels. Lizzie also plans to design a bespoke collection for London Design Festival (aka "Fashion Week for Designers”), should she ever find the time.

SMUG is the Islington’s interior niche, a shop of curiosity with Lizzie at the heart of it. "I found an old, end of year thing from my sixth form recently,” she says, "one where we were supposed to say what you wanted to be doing in five years time, and I’d written I wanted to have a shop, with a little shop dog.” She may not have the little shop dog just yet, but for Lizzie Evans, it looks like all the owls, aprons and knitted ducks have fallen into place. 

Red Hot House: 

Fire up your home this February with a selection of red tone interiors

1. Guinea pig tea towels, £13.50 each, hand printed by Thornback and Peel for SMUG interiors.


 
Living Etc
January 2012


Flock wave
Prints for all tastes and pockets can be found at the pop-up shop at Smug, Camden Passage, N1. Even the much-maligned London pigeon gets a nod, with this pensive birdy starting at just £6. (020 7354 0253, ifeelsmug.com)
 
Stella
January 2012


THIS WEEK'S MUST DO, SEE, BUY
Stella Loves...

These delightful, 5cm alphabet brooches by House of Ismay are hand-made from old maps. We think they'd make a quirky addition pinned to a handbag. £9 each, from ifeelsmug.com


 
Timeout London's Best Shops
October 2011

Smug
13 Camden Passage, N1 8EA (73540253, www.ifeelsmug.com). Angel tube.
Open 11am-6pm Wed, Fri, Sat; noon-7pm Thur; noon-5pm Sun.

Graphic designer Lizzie Evans has decked out this lovely lifestyle boutique with all her favourite things; the result is a space that’s a labour of love as well as a canny commercial move. With its well-edited selection of home accessories, such as owl ceramic candlesticks and gorgeous teacups and saucers, as well as vintage homewares such as Welsh blankets and 1950s and ‘60s furniture (of the Formica and Maid Server ilk) you can see why she might be proud of it. Pixi makeup, rainbow kitchen accessories, homemade brooches, old fashioned notebooks, retro and knitted toys, stylish watches and clocks, colourful cushions and a range of tea towels and men’s T-shirts emblazoned with cool graphic print are further draws, and various Smug exclusives are available. 

 
Evening Standard
October 2011


SUPER-charged with boutiques, bars, good-quality pubs and even a couple of theatres, Islington's Upper Street is full of life and packed with handsome homeware hits.

Smug (13 Camden Passage, N1; 020 7354 0253; ifeelsmug.com) gets its name from the 18th-century term for "fitting up a room nicely" and is very nicely filled by designer Lizzie Evans with hand-picked home treasures. 

Love: its pop-up print shop, opening Saturday, prices from £6 to £45.
 
London Design Guide
September 2011


SMUG

Billed as a ‘concept boutique’, Smug opened on this quaint passage in 2009 and is curated by the cheerful graphic and interior designer Lizzie Evans. Expanding over three floors of a rickety, old terrace house, the narrow premises were totally reworked and now feel like a welcoming and somewhat retro home. In case you’re wondering, the name refers to the 18th century definition of ‘smug’, which meant ‘to smarter up’ – it’s a far cry from today’s connotation.


Evans introduces a treasure trove of new and vintage homewares, with a distinct bias for anything midcentury. An intriguing window lures you into a ground floor displayed with unusual accessories, prints, cards, stationery and toys, many of which are ideal for gifts or impulse purchases. In the light filled basement, melamine and vintage kitchenware prevails, with colourful glassware, muted ceramics and some candy coloured accessories in abundance. The top floor is dedicated to ‘living’, its texture-rich scrap-wood floor a warm, earth complement to cushions, woven textiles, vintage furniture and artwork. Evan’s Top Ten Gift Ideas is an ever-changing display of her favourite finds.


Evan’s passion is clearly the force behind Smug’s sass. She supports young designers and niche producers and is true to her conviction that her wares should be affordable and, as often as possible, unique to the shop. 

 
How To Spend It Magazine
July 2011

howtospendit.com

 

Lizzie Evans has every reason to feel smug. At just 27, she presides over three floors of Islington retail that have been breathing fresh air into the area’s interiors offerings for the past two years. In fact, the store’s name alludes to an "old dictionary definition that defines it as smartening up one’s self or a room – basically, interior design”.

 

Smug came into being after Evans, who studied interior architecture, redesigned the Camden Passage space owned by her family. "I ended up renting it,” she says.

 

"I didn’t realize I wanted a shop, then it just happened.” Though not without a few detours: struggling to open by Christmas 2008, Smug popped up elsewhere – in the kitchen of Evans’s parents’ nearby home. Apparently, they were thrilled: "We were living out of a little space in the kitchen and had endless microwave meals.”

 

The store now exudes a similarly homey feel. "I didn’t want it fitted out white with glass shelves,” says Evans. "I wanted the stock on vintage furniture. But I wasn’t planning on selling the furniture… The first weekend we were open, people asked, ‘How much is the table?’ It’s now a big part of what we do.”

 

On the ground floor are the more quick-fire purchases. A stationery selection included neat notebooks (from £2.50) and chic laminated rulers by Offcut (£11), laid out on the Smug-standard vintage Formica tables (from £90) alongside a selection of cards, such as Stacie Swift’s quirky animal illustrations (£2.75). The counter is filled with crafty jewellery and retro Casio watches (from £28), soft toys made from old jumpers (rabbits £35) spill out of drawers, and there’s a stack of recycled "random wool” picnic blankets (£28), which "sell like hot cakes”.

 

Downstairs is dedicated to kitchen – and homewares, from the bestselling melamine teaspoons (£6 for six) and vintage Poole teacups (£55 for six) to Lisa Stickley’s printed oven mitts (£14) – and more Formica.

 

Upstairs, you’ll step onto a reclaimed wood floor that is in fact an artwork by Henry Krokatsis, owned by Evans’ father and brother, who run a contemporary art business one floor further up. Art makes its way onto the walls here too, as with the current exhibition by Argentinian Cesar Paternosto, while lined out on a low sideboard is the Smug Top 10 – a handy barometer for gifts that often features the exclusive rustic bowls of French ceramicist Natalie Colombel (£32).

 

Exclusives are something Evans is keen to expand on, so there’s a special yellow version of Matt Pugh’s stylized oak and walnut owl ornament (£28) and a Smug-only Bunny cushion form the now-well-known Donna Wilson (£68). After all, "It’s nice to have something other people don’t.”


Victoria Woodcock

 
Alex Loves
March 2011


alexloves.com

Alex Vanthournout writes, "It has been a long time since I've done something for my Alex Loves Angel section, my one-woman-challenge to put the amazing independent shops in my beloved Angel on the map. It's not for lack of great shops in the area, I just got distracted. But, like all good things in my life these days, a 'meeting' on Twitter got me in touch with Lizzie Evans, the owner of Smug, one of my favourite quirky design boutiques ever - not just in Angel.

When Smug opened on Camden Passage 2 years ago, it was a little out of the ordinary nestled between the vintage stalls and shops. It dared to be different, so obviously I loved it. From top to bottom it is filled with gorgeous unique and quirky things, ranging from scarves to stuffed animals to vintage 50s furniture to makeup. When you walk in, you quite literally don't know where to look first.

Everything in store is a real credit to Lizzie, who not only designed the shop herself, but handpicks every little item from designers all over the world. It's clearly a passion project for her, and it really shows: she works closely with a lot of her designers, who often make exclusive items just for her shop. Stabo made an exclusive scarf with the Smug bullfinch and guinea pig logo, whilst designer Matt Pugh will be making one of his wooden owls in yellow for Smug's 2nd birthday in June.

The shop is set up like a little home: there's a kitchen area in the basement, with all the kitchen/dining items down there. On the ground floor you'll find smaller items, like cards and scarves and stuffed animals and books and candles and umbrellas and... Perfect for those who just casually wander in. Upstairs there's the larger furniture, a wall with "Smug's TOP TEN gift ideas', and regularly changing collaborations with artists - almost like a small gallery. In a dream world, I'd walk through the doors of Smug one day, lock them behind me and just move in. It's pretty much perfect.

I ended up leaving with a big handmade stuffed pig for my newborn godson - although I secretly want it for myself... I think this is a time when we should all support our independent shops a little more, so when it comes to gifts, this is now my go-to place: individual, unique, and there's most definitely something for everyone. Mother's day gifts, anyone? For the time being, you can preview a lot of the items online, but you can't buy them just yet. But Lizzie told me that's all about to change soon with a real online shop... hold on to your wallets!"
 
Living Etc
February 2011


Bedtime Story
Malm bed with unit, £159; Sultan Skien mattress, £449; both Ikea. Tree bedding set, £159 (double duvet cover and two pillowcases), Nordic Elements at Not On The High Street. Santorini white pillowcases, £16 each, The White Company. Handmade bottle vases, £30 each, Smug. Black pendant light, £8,225.50, Atelier Areti. Replay rug, £3,235, Allegra Hicks at The Rug Company.
 
Islington Tribune
January 2011



The Islington Tribune very kindly offered us a last minute advert for free in their weekly newspaper as they like the shop so much. Thanks again guys!




 
Red Magazine
January 2011



My, doesn't he have big feet?! Bit a of a funny one
but press all the same. Red Magazine used SMUG's vintage blankets and eiderdowns to style this article in their January 2011 issue.

Vintage Welsh Tapestry Blanket in pink with yellow, white and green (middle).
Late 40s Paisley Eiderdown also in pinks, yellows and greens (top).



 
SPACES
frankie magazine

December 2010


www.frankie.com



"Lizzie Evans lives in the renovated top floor of her parents' townhouse, London UK and works as an interior architect and owner of homewares shop SMUG."


Frankie Magazine Australia have published this fantastic book about designers live/work spaces from across the globe. We're really pleased to be part of it. Come see us in store for a look at the full 10 page spread about Lizzie's live and work spaces.

 
Independent London Store Guide
November 2010


We're proud to have been included in the new Independent London Store Guide. It's a great little book and at £9.99 makes a lovely gift. We sell it in store so pop in for your copy.
 
Timeout London
October 2010


SMUG

Tucked away between the ubiquitous antique shops of Islington's Camden Passage, new comer Smug may be bijou, but it stocks a neat range of 1950s homeware that sits perfectly with current designers such as Donna Wilson and Lisa Stickley. Best finds include some vintage sugar shakers and gorgeous Welsh wool blankets.


13 Camden Passage, N1 8EA(73540253/www.ifeelsmug.com). Angel tube, 11am-6pm Wed; noon-7pm Thur; 11am-6pm Fri, Sat; noon-5pm Sun.


Ceramic Owl Candlestick Holder, £12.

 
Boutique of the Week
mydaily.co.uk
October 2010

Helen Costello writes "There are certain shops you wish were yours and I so wish Smug were mine. The creative mind behind this gorgeous lifestyle boutique is interior and graphic designer Lizzie Evans, who has filled her North London shop with all her favourite things. We had a quick word to find out what inspires her."

Click below for the whole article.

www.mydaily.co.uk


 
Emilie Taylor at SMUG
October 2010


Each pot is hand coiled, slip decorated and then for the final firing embellished with line drawings that endeavour to capture different identities through illustrating the objects we choose to define ourselves. Pets and cars feature alongside caravans, picket fences and trainers. Post War Architecture held dear the premise that nothing could be too good for the common man - but who is he? This question preoccupies the English, and is a question Emilie has asked herself and others since childhood when moving between the localities of different family members in Sheffield and experiencing the complex snobbery prevalent throughout British society. What are we trying to identify, or contain?

 
Timeout London Shopping Guide
August 2010

Smug has been featured in the new Timout London Shopping Guide. It's a fantastic book and we're really proud to be mentioned four times in it - including the interview with Lizzie pictured left.


Smug
13 Camden Passage, N1 8EA (73540253, www.ifeelsmug.com). Angel tube.
Open 11am-6pm Wed, Fri, Sat; noon-7pm Thur; noon-5pm Sun.

Graphic designer Lizzie Evans has decked out this new lifestyle boutique with all her favourite things; the result is a space that's a labour of love as well as a  canny commercial move. With its rainbow kitchen accessories, Lisa Stickley wash bags, vintage-inspired soft toys and 1950s and '60s furniture (of the Formica and Maid Server ilk), you can see why she might be proud of it. Pixi make-up, retro brooches, old-fashioned notebooks, stylish alarm clocks, colourful cushions and a cute range of aprons and tea towels are further draws. The old school Casio watches for men and women, displayed in the glass-top counter, are particularly popular purchases.

This book is available at SMUG for £9.99

Smug is now also listed in the shopping chapter of the
Timeout London Guidebook.
 
The London Magazine
August 2010


The Great Little Shop Awards

Smug is happy to announce that we've made it into The London Magazine's shortlist of London's best independent interiors and collectables shops.
Check out our listing by clicking the link above.

 
Smug, 13 Camden Passage, N1 8EA (020 7354 0253 of ifeelsmug.com)

Packed to the rafters with an expertly curated selection of retro furniture, melamine kitchenware, textiles and kooky accessories.
 
The Independent
June 2010


 
Elle Japan
June 2010

Vintage inspired throws and beautiful glassware, mixed together with bright and popping colours; this is the brainchild of a talented young designer.


Vintage and the new co-exist in harmony in this stylish shop.


Smug – nestled in the well-known and popular antique market of Camden passage – is a new and exciting boutique where you can find an eclectic mix of new and vintage homewares. Lizzie, the store owner, has had a soft spot for antiques since she was a young girl. Now, not only is she a graphic designer but also collects and sells antique items and supports young, talented designers by stocking their creations. On the ground floor you can find items such as cosmetics and stationary and in the basement, kitchenware. The first floor looks as if it could be a window into Lizzie’s own home, filled with more homeware such as furniture and graphic prints. Everything you’d need to decorate your space with can be found in Lizzie’s boutique; it’s the dream home that everyone hopes to achieve.


Translation by Roxana Mirshahi

 
Pig Magazine
May 2010

Hello Lizzie, what is your role at SMUG? I guess I'm the creator, curator and custodian of SMUG. I designed the building, managed the building project, designed the brand identity including the website www.ifeelsmug.com, source all of the stock, style the space, and I even do the accounts with a little help from my uncle!

When did you open the store? The store was opened in June 2009 on two floors. In November of the same year we introduced a 3rd floor of homewares which opens at the weekends.

What was the original idea or concept? I wanted to create a 'home'-like space where people could really get a sense of what a 50s Formica table, anglepoise lamp, Donna Wilson cushion or contemporary artwork might look like in their home. I always wanted SMUG to be, not the way people saw me, but they way they felt when they found something just perfect for them in a friendly little shop in Camden Passage. Like they'd been let into a secret and become part the SMUG family.   

You have spoken about a division of three floors. What type of products are on each floor? The lower ground floor is full of kitchenware, vintage and new. 1930s heavy pressed glass jugs sit along side enamel pots and pans and brightly coloured melamine cups. Hand screened and locally sourced tea towels hang over the backs of 50s kitchen chairs and dustpan and brushes made from oiled beech and horsehair hang from the walls.
The ground floor is filled with quirky stationary from vintage looking exercise books to rulers made from reclaimed hardwoods and laminates. We also carry the exquisite make up range 'Pixi' which sits on a yellow vintage dressing table. There are also trunks full of toys handmade from vintage jumpers and monkeys made from furnishing fabrics as well as the jewellery by young London based designers laid under glass in the cash desk.
The 1st floor houses Stag sideboards, vintage floral Eiderdowns, welsh wool blankets both new and vintage, cushions by Donna Wilson and Emma Loves Retro and 40s mirrors and contemporary Italian clocks line the walls.

 
Angel Magazine
March 2010

House proud
Lizzie Evans is a Camden Passage store owner and interior designer with a bowerbird's approach to style. She tells Anna McCooe how her vision takes flight

Smug - the sensation - has gotten a bad rap. Fortunately, Smug - the Camden Passage lifestyle store - is enjoying quite the contrary reputation. Since August 2009, when interior designer Lizzie Evans opened the doors of the store she refurbished herself, the space is fast becoming one of London's go-to interiors destinations and is a firm favourite for stylists and designers. Smug, for most, would be putting it lightly, but the warmth behind Lizzie's expression as she shows me around is more ardent than self-satisfied.

Why the name for the store then? "Smug is the way I want people to feel when they find something in the store they really love, as though they'd been let in on a little secret," she says. "Besides, being house proud isn't so bad, but it's about how your surroundings make you feel rather than impressing other people."

As moments in time go, August 2009 wasn't exactly optimum for opening a lifestyle store. Thankfully, this interior designer knows exactly how to work a silver lining. "Since the housing market crashed, people are putting themselves into their homes more. They are less dictated by fashion, it's okay to be interesting and if nobody else has something, all the better," she says. Opening in a recession did mean Lizzie's product sourcing had to be spot on. Every carefully selected item in the store - be it a 1950s telephone table, a hand-stitched soft toy or a contemporary artwork - is utterly unique. "The things I sell aren't cheap - I don't like anything mass-produced or disposable - and so they had to be irresistible," she says. "I have regular customers who save up each month to buy one thing."

As an interior architect Lizzie may be at the helm, but Smug is a family business. Together her family refurbished the historic Camden Passage site, restoring the waxed boards and tarnished manhole covers, and introducing more glass for greater light. The store now also moonlights as a gallery space for Lizzie's father and brother's contemporary art business, Lodeveans Collection. "My family is too creative to take orders and so we had to be entrepreneurs," she jokes.

The refurbishment of the site and now the upscale lifestyle store is just one chapter in the changing face of Camden Passage. The born-and-bred Islingtonian, who would spend her pocket money at the antiques market, is thrilled to play her part. "I could feel a change coming a few years ago. The area was always charming, but not many people were buying things in the shops. Now it is starting to thrive."

So yes, the renovate and profit dream may have burned out, for now, but with a renewed pride in individual style burning in the embers, Lizzie is happy adding fuel to the fire. The question begs to be asked: what's so wrong with being smug anyway?

To visit Smug head to 13 Camden Passage, N1 8EA; 020 7354 0253
www.ifeelsmug.com

 
Daily Candy
March 2010

www.dailycandy.com

Your place is filled with cool, quirky objects. Your art collection is amazing. And friends love the gifts you give.


Smug?


Not you: we're talking about Lizzie Evans's delectable new boutique. The interior and graphic designer spent her youth splashing pocket money on bric-a-brac around Camden Passage and now puts her aesthetics to work at Smug.


The refined retail space retains the rusty old features of the building but contrasts them with modern fixtures and contemporary art. And because the shop is packed to the rafters with an expertly curated selection of retro furniture, handmade toys, melamine kitchenware, textiles and kooky accessories, you might even call it a microcosm of cool.


And we know how Evans'll feel about that.


Smug, 13 Camden Passage, N1 8EA (020 7354 0253 of ifeelsmug.com)

 
Living Etc
March 2010


Colour code your shoes for easy identification
Get the look: Plastic shoe boxes (L30.4 x D18.4 x H9.5 cm), £28 for five, A Place For Everything, Kubrik storage unit, £130, Habitat. Button Badge picture £175, Brigitte Herrod at Rockett St George. Ivory glaze IC71 porcelain vase, £650, Vivienne Foley. Owl candleholder, £12, Smug. Archi fireside chair, £1, 492, Ligne Roset. Painter’s Smock cushion, £485, Paul Smith at The Rug Company. Coat hanger, £19 for two, Toast. Necklace, stylist’s own.

Upcycle a vintage or reclaimed piece
Get the look: Fifties storage unit, £1,250, Elemental. New Hadley runner in Mandarin,  £98.50 per linear m, Roger Oates. Orange storm lantern, £29, Toast. Desk lamp, £145, Smug. Barbie chair, £375, DesignShop UK.

 

 

 

 
Weheart.co.uk
February 2010

www.weheart.co.uk

Smug,London
Local Islington girl, Lizzie Evans, is one of those types that are so often referred to as, 'annoyingly talented', it's a turn of phrase that's terribly easy to use in these circumstances, especially given the name of her shop.... the 'annoying' fact is, however, that interior and graphic designer Lizzie has every right to be....'Smug', her Camden Passage boutique is a wonderfully retro hotpot of inspiration that just oozes class. Kitchenware, glassware, clothing, ceramics and handmade toys are just some of the terribly cool and retro bits and bobs on display alongside retro furniture, artworks, accessories and textiles... as fabulously curated as it is designed, Lizzie's little emporium of cool would make any of us feel infinitely smug!
 
Elle Decoration
January 2010


Good vintage
Lizzie Evans has every right to feel self-satisfied. Her north London shop Smug is chock full of lust-worthy accessories, clothes and furniture including rare 1960s pieces, which she sources herself. It's the sort of store we dream of opening. 13 Camden Passage, N1 (ifeelsmug.com)

 
New York Times Magazine
December 2009

Smug Lizzie Evans new lifestyle shop sells everything from glass and tableware to hand-painted enamel brooches. Standouts include adorable silk-screened throw pillows and stuffed animals made from vintage sweaters.

Above right:No. 13; 011-44-20-7354-0253; ifeelsmug.com
 
Time Out Essential Guide to Islington
October 2009

Smug
Collectable homewares and accessories. Closed Mon, Tue.
13 Camden Passage,
N1 8EA (ifeelsmug.com)

Angel

 
Time Out London
September 2009

One stop shop Camden Passage, N1
Against the gentle backdrop of antique bric-a-brac, the chicest passageway in town continues to spawn quality independents.

Smug

Graphic designer Lizzie Evans has decked out this new concept shop with all her favourite things. With its rainbow kitchen accessories and pixie make-up bags, you can see why she might be proud of it.

13 Camden Passage, N1 8EA (ifeelsmug.com)

 
Wharf Magazine
August 2009


Smug

Just off the beaten track that is Upper Street lies a great little shop. Situated on Camden Passage right by the antiques market is Smug the lifestyle store. Lizzie Evans, owner ad interior designer, has filled the space with bright melamine kitchenware, retro glassware, handmade toys and chic ceramics. The look is young, fun and eccentric and works well with the one off pieces of 1960s furniture that she has collected over the past few years. there are a few really special pieces of art on the walls too. The store is definitely worth a visit.

 
Figaro Magazine
June 2010

Bright and beautiful; so alluring you’ll want it all.


Whether they’re from decades past or by an unknown designer, Lizzie, a graphic designer, collects all of her favourite things to deck out in her boutique. In the basement you’ll find anything from rainbow coloured melamine cups to Parisian antiques, while the ground floor is filled with goods by the likes of Donna Wilson. The first floor gallery captures what Smug is all about – feeling good.


Left - Smug opened in the lively market of Angel two years ago.

Below - £5 kitsch goods. The displays are so inviting they draw you inside.


Translation by Roxana Mirshahi