SMUG is the brainchild of local Islingtonian Lizzie Evans. Lizzie remembers spending her pocket money in Camden Passage as a little girl. Now as an interior and graphic designer, she has turned a regular shop front into a light and airy designed space filled with 1950s furniture, handmade toys, gorgeous stationery, quirky kitchenware, and chic ceramics.
The space retains its old waxed boards and rusty manhole covers, but introduces sheets of glass as balustrades and portions of the floor, allowing light to penetrate the downstairs of the retail haven.
As well as designing, sourcing for and running the shop, Lizzie continues to work as an interior and graphic designer. She created the SMUG brand including the design of the website and has also branded the Lodeveans Collection, a contemporary art collection which hangs its art on the walls of Smug.
Below is a portfolio of Lizzie's work and collaborations to date as well some magazine articles about her and her work . If you would like to contact Lizzie about a project please email email@example.com
"It is on the final floor of a large three story house, in a peaceful quarter of Islington that I met up with Lizzie Evans. Interior Architect and founder of the boutique Smug, this young English girl has made this space warm and playful, in her own image.
The style of her apartment is a knowing mixture of old ceramic objects brought home from her holidays and contemporary objects that have come straight from her boutique."